Our Story

Intelligent

indulgence

where

desire

meets

Wisdom

In the world of fine jewellery, desire often leads the heart. At Hearts Desire, we believe that true luxury is found where passion meets discernment. For over two decades, we’ve been crafting exquisite pieces that not only capture the eye but also satisfy the intellect, offering our clients an experience of intelligent indulgence.

Our Heritage

Since 2010, Hearts Desire has been a beacon of excellence in Perth’s jewellery landscape. What began as a push back against online diamond sellers, by offering carefully curated fully Certified diamonds at online diamond prices, has blossomed into a renowned name synonymous with quality and innovation.

But the fascination with Premium Cut Diamonds started with the most innovative diamond cut in the world, the 88facet Diamond by Stelman, a world leader in the Premium Diamond field. Sadly this beautiful diamond was a victim of the Global Financial Crisis and is no longer available.

Below is a brief history of the people behind Hearts Desire

2000

Introduction of 88facet Diamond program into Australia

2002

Launch of 88facet Diamond program into USA

2003

Launch of 88facet Diamond program into HK and China

2010

Successful Launch of Hearts Desire Premium Natural Diamond Engagement Rings in cooperation with Sinclair’s Jewellers. See their story here.

2024

Introduction of Hearts Desire lab-grown diamond collection

The Hearts Desire Difference

At the core of Hearts Desire is our commitment to unparalleled quality and ethical sourcing. We’ve embraced the future of jewellery by specializing in lab-grown diamonds, offering our clients stones of exceptional brilliance and purity, cultivated through cutting-edge technology.

Our lab-grown diamonds represent the perfect fusion of artistry and science, allowing us to provide stunning gems that are both environmentally responsible and of the highest quality. Each Hearts Desire piece is a testament to our dedication to innovation while honouring the timeless craft of jewellery making.

Read more about the history of Lab Grown Diamonds here

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Hearts Desire Jewellery

Our Craft

Every Hearts Desire piece is born from a harmonious blend of time-honoured techniques and modern innovation. Our master craftsmen, with decades of experience, work meticulously to transform ethically sourced materials into wearable art. From initial design to final polish, each creation undergoes rigorous quality checks, ensuring that only perfection graces your collection.

Hearts Desire Jewellery

The Smart Choice

Choosing Hearts Desire is more than a purchase—it’s an investment in beauty, ethics, and value. Our commitment to competitive pricing means you enjoy luxury without compromise. By opting for our lab-grown diamonds, you’re making an intelligent choice that aligns with both your aesthetic desires and your values.

  • Exceptional quality at competitive prices
  • Ethically sourced, environmentally responsible gems
  • Designs that stand the test of time
  • Styles that when combined grow into your statement to the world.
  • Expert guidance to help you make informed decisions

Our Commitment to You

At Hearts Desire, our relationship with you extends far beyond the moment of purchase. We stand behind every piece with our comprehensive care promise:

  • Lifetime cleaning and inspection services
  • Detailed valuation certificate for every purchase
  • Transparent communication throughout your journey with us
  • Craftsmanship guarantee, ensuring the longevity of your treasured pieces

Looking to the Future

As we step into the future, Hearts Desire remains committed to pushing the boundaries of what’s possible in fine jewellery. We continue to explore new technologies and sustainable practices, always with an eye towards creating pieces that will be cherished for generations to come. Your desire for beauty, combined with our wisdom in craftsmanship, will continue to shape the legacy of Hearts Desire.

Hearts Desire Jewellery

Our Hearts Desire Promise

Uncompromising Quality

We guarantee that every piece of jewellery meets the highest standards of craftsmanship and materials.

Ethical Choices

We offer lab-grown diamonds as a conscious alternative in the luxury jewellery market.

Certified Value

Each piece comes with a detailed Valuation Certificate, specifying the characteristics of the diamonds and metals used, along with a Hearts Desire replacement value.

Personalized Service

Our expert staff offers tailored guidance to help you find or create the perfect piece.

Lifetime Care

We provide ongoing care for your jewellery, including cleaning, inspection, and maintenance services. Rhodium plating for Hearts Desire products is available at a reduced price.

Value Assurance

We offer competitive pricing without compromising on quality or ethics.

Education

We commit to providing clear, honest information about lab-grown diamonds and jewellery care.

Heritage & Innovation

We blend our years of expertise with cutting-edge technology to deliver exceptional pieces.

Environmental Stewardship

As part of the Hearts Desire family, you join our ongoing commitment to environmental conservation and protection of endangered species.

Consumer Protection

Our guarantees and warranties comply with Australian Consumer Law. This includes:

  • Repair, replacement, or refund for products with significant faults
  • Guarantee of acceptable quality, fitness for purpose, and match to description
  • Reasonable timeframes for repair or replacement